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OIA Eco Working Group/Social Responsibility Working Group > Glossary Wiki > Company Foundation  

Company Foundation

This term is a "category" for the EWG Framework
 
Definition as it applies to our work:
The starting point to be reviewed within a brand which will set the basis for all considerations and decisions moving forward. The company foundation should include vision, mission, values, market category, CSR values, etc.

Source
 
Juristiction
Not legally defined 
Issues and Concerns
 
Framework
Yes 
Last modified at 7/28/2008 9:46 PM  by Greg Scott